Links for Monday, May 8, 2006

• Alex Bosworth: Digg Button Generator.
• Tom Evslin: Why a Great Programmer is Worth Fifty Good Ones – “If one person can do a whole project, there is a whole layer of complexity, documented interfaces, and misunderstandings that is eliminated compared to having two or more people working on the project.
• Kathy Sierra: Can Marketing Be Honest AND Motivating? – “Most of us who aren’t Marketers have a dim view of Marketing. Yet here we are, non-Marketers, thinking about marketing. We have something we believe in that we want to promote. But we don’t want to be dishonest or unethical. But what if we’re like competitive athletes…where we’re at a disadvantage if we’re trying to run naturally and fairly while everyone else is on steroids?
• Share Your OPML – “A commons for sharing outlines, feeds, and taxonomy.“
• Trendwatching Briefing – “Tapping into the collective experiences, skills and ingenuity of hundreds of millions of consumers around the world is a complete departure from producer-versus-consumer innovation model so common to most corporations.“
• Scottie Claiborne: Switching to a New Domain Without Losing Your Google Rankings.