Links for Wednesday, August 2, 2006

• Trendwatching: Youniversal Branding – “At the core of all consumer trends is the new consumer, who creates his or her own playground, own comfort zone, own universe. It’s the ‘empowered’ and ‘better informed’ and ‘switched on’ consumer combined into something profound, something we’ve dubbed MASTER OF THE YOUNIVERSE.“
• Tristan Louis: Economic Activity in Virtual Worlds – “With large amounts of real currency already moving through virtual worlds, we are looking at a major new economic phenomenon that parallels the initial development of the commercial web and the rise of software as platform in the last few years.“
• LibSecondLib – “libsecondlife provides a networking abstraction layer to the Second Life world…“