Adobe Engage – Experience Design
“We make stuff.”
Progression of design expression (PDE).
Myth #1: More features = more value. If everything is equal, nothing is important. Solve specific problems well. Design for the 80%. Myth #2: Chrome is cool. Design content not chrome. Myth #3: Missed it due to over-Twittering. Rumor has it that it was Animation is spurious. Myth #4: App is the sum of the parts. Think like chefs, design a whole meal. 2007 Tour of California done by his team in 6 weeks. Myth #5: One size fits all.