Links for Monday, November 26, 2007
less than 1 minute read
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Joseph Jaffe: Top 10 Reasons why Marketers hate Second Life – “Second Life or any emerging media/platform is not and should not be looked at as a reach play. If anything, it represents qualitative reach as its “residents” are comprised of influencers, innovators and early adopters. Marketers and their mainstream agencies struggle to focus on “small” versus “big” when it comes to being all things to all people and inevitably ending up as nothing to nobody.“