Links for Tuesday, December 11, 2007

less than 1 minute read

  • Steve Rubel: The Geek Marketer – “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.
  • Jeremiah Owyang: Some Conversations Have Shifted to Twitter – “If you’re in the tech industry, and in marketing, you should be paying attention to what’s happening on twitter. There’s even search tools that can help you find discussions and memes.