Links for Wednesday, December 12, 2007

less than 1 minute read

  • Jeffrey McManus: Tips for Consultants – “In addition to keeping your cash flow sensible, getting a retainer up front also ensures that the company you’re working for is actually capable of cutting a check. You’d be surprised at how often startups attempt to hire consultants before they hire accountants or open a corporate bank account.“
  • Guy Kawasaki: The Nine Best Story Lines for Marketing – “6. Personalities and personal stories. There’s nothing more interesting than a personal story with some life lessons to help us understand what makes executives tick and what they value the most. The points of these personal stories are remembered, retold, and instilled into organizational culture.“

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