Links for Monday, January 12, 2008

less than 1 minute read

  • Business Communicators of Second Life: 7 Days Magic Bakery Integrated Marketing Campaign Begins in Second Life – “The pre-production storyboarding, concept art and voice-over scripting took 8 weeks – a bit more than half of the total production time. The 7 Days team were up to their elbows in commitment with the VP of marketing, brand managers and a 6-person team each representing core markets involved in every step of the process. It was time well spent, as the result is a sim that doesn’t tell a story but has the ingredients to support a story.