Adobe Engage – Joe Chung – Allurent

less than 1 minute read

Joe is showing some videos and rich shopping on the Victoria’s Secret site. The initial goal was to build the ultimate shopping experience. At first it was “floating through a sea of products,” or The Matrix in 3D, then they got a reality check. After realizing that this didn’t really meet the needs of their target users, they decided to focus on the checkout process. Turns out that 50% of shoppers bail out of an online purchase after hitting the Checkout button. The net result was a pageless, in-situ shopping and checkout model.