Blog-Based Marketing
In a recent conversation with a technology company, I urged them to start and maintain a blog. Said company wanted to raise their profile within the software engineering community and to establish themselves as a thought leader in their particular niche.
Via e-vangelism.com, I just ran into a very nice series of getting-started articles on the OrangeJack blog:
- Who needs a blog?
- Blogging 101: Blogger.com
- Blogging 102: HTML Code
- Blogging 201: Posting Photos
- Blogging 202: Publishing
- Blogging 301: Marketing
- Blogging 302: Webstats
The best writers make their words come out as if they were effortless, even if the backspace key is the most active one on the keyboard. I have found that it takes a while to get into the right frame of mind to write a good entry, and I have to try not to think that there’s someone watching. The temptation to write something destined for someone that I know is a regular reader is something I resist. I don’t want to telegraph anything to anyone, but it is still takes some doing to make the words just flow out. I can do this in email with no problem, but it has yet to come naturally for me when I blog. Someday I will be a great blogger like Jeremy or Erik.
Update: Also of interest: